Tuesday, November 23, 2004

New Reebok Site - RBK Streets

Going overboard on the whole urban thing. Includes:

a basketball court, with a basketball game to play,
a recording studio where you can upload a mix track for 50 Cent to judge
the crib - a home for rbk videos
the barbershop - a community forum.
plus links through to other Reebok sites

Monday, November 22, 2004

Flash Avitars - e.g. Newsreaders

Good example - the point is to have a animation of the existing station weatherman...

Jeep 4x4 Challenge

Take the Challenge! It's well produced, but effectively just a multiple choice game.

Mercury - Meet The Lucky Ones

New from Mercury, an American campaign to promote their cars that takes the form of a regularly updated Soap. I have to say it's all a bit lost on me.

However it seems to work - 825,000 unique visitors in the first two weeks of a 5 week run:

Further info here

American Airlines - We Know Why You Fly

Great campaign - nice films, good concept, very user-friendly hosting site.

Wednesday, November 17, 2004

Friday, November 12, 2004

Amazon Theatre - Films wiht Product Placement

Amazon has premiered the first of it's new series of films - Amazon Theatre

This brilliant concept is very simple - short (5 mins or so) films, directed by proper directors, which are very in tune with the times.

Each film features a number of products, which are listed at the end of the film in the credit sequence. You can click on any of these links to buy via Amazon.

In this film no books were used at all, showing Amazon's move away from reliance on books.

Very neat idea.

Via Adrants

More details at Seattle PI
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