Friday, December 23, 2005
Thursday, December 22, 2005
Wednesday, December 14, 2005
Thursday, December 08, 2005
Virgin Mobile has just revealed that they were behind a media frenzy in Australia, relating to the mobile number of Jason Donovan becomeing public. This is a very clever, multi-layered stunt, and it's impressive that Vodafone are comfortable with coming clean about their involvement.
Full case study here (online presentation)
Adrants article here
Friday, December 02, 2005
Harking back to my post in September, the new advertiser on the bus shelter around the corner from the office is Nokia, with this very impressive video placement. There's a screen embedded into the bus shelter, with a video playing on a loop. There are also buttons for you to select other videos and features.