Friday, April 29, 2005

Mary Meeker of Morgan Stanley on The Internet

Where we are, and where we're going

Very good presentation, given to Ad:Tech - and uses an iProspect chart on page 32.

Interesting to see how the investment community see the internet, and the possiblities. Sadly alsmost all of the stats are American.

Via Colin Crawford's blog

Thursday, April 28, 2005

Nike - Run 4 Cesare

Run4Cesare - funky new site

For Italy - therefore only in Italian... However, from what I can work out, it is a site to promote an event on 15th May, similar to Run London.

Tuesday, April 26, 2005 - Consumer Demand Zeitgeist

There are more and more of the 'Zeitgeist' pages.

Following on from Google's Zeitgeist we've had the Yahoo Buzz index, Blogpulse, and now the Consumer Demand Index.

It's very interesting, but only up to a point.

What would make it much better would be the ability to:

- Put your own queries in,

- Show actual numbers of searches (a 791% increase in shredder queries is pretty meaningless)

- Show actual sales, rather than searches

Sunday, April 24, 2005


BlogPulse is a service that scans blogs, to see trends in what people are writing about.

one application allows you to see how a new thought or trend becomes popular by how many people are writing about it in their blogs. Remember that there are now >9m blogs in the world, and that the largest blog hosting service, Blogger, gets more daily page views than the New York Times online. Inclusion in a blog is a very valid way of seeing people, ideas, and brands rise and fall in society.

Some examples -

Joseph Ratzinger

The Long Tail

adidas Vs. Nike Vs. Reebok

Thanks to Scott for the tip

This is a free service at the moment, but I'm guessing it won't be for long!

Friday, April 22, 2005

DoubleClick Report on Ten Years of Online Advertising

Our friends at Doubleclick have produced a good summary of the last ten years of online advertising - 1994 - 2004

It's well worth taking the time to read. There are lots of good stats and figures in the report - mostly from the US - and a couple that I hadn't heard before:

1 - The internet in the US has seen the fastest growth of any medium since black and white TV - from zero to 50% penetration in 8 years (counting from the launch of Mosaic in 1993). Also brings into play the idea of dial up being like black and white TV, but broadband is like colour (my analogy) [Page 3]

2 - In the US (sorry!) Yahoo, the largest site, account for 12% of all page views. Domains 2-10 account for 25%, Domains 11-100 for 21%, Domains 101-500 for 17%, and 501-16,000 for a final 25% [Page 17, Figure 14]

Wednesday, April 20, 2005

Great Google Maps Application

This is a wonderful application of Google Maps - localised, visual property search.

Google Maps allows you to search for locations, in the same way as other mapping services.

Now people are starting to combine this data with other databases, and here is a (presumably amateur) application - search for property by area and price band, and see locations on a map.

Again, like a lot of these things, this is only available for the US. The potential is enormous though - cars, hotels, bars... Who knows where we will be in the next few months?

PS - Google maps now available in the UK, although without the satellite pictures so far.

Via Matt McAlister

Run World Run, by Brooks

Great little (well - 90 secs) film from Brooks.

Shows that you don't need to take the 'young' route to promote running shoes.

Monday, April 18, 2005

MSN Search Supremo

Fiendish new quiz from MSN in the UK to promote their new search services

The quiz consists of ten randomly generated questions (e.g. which animal has fingerprints that closely resemble those of humans? or what year was Citizen Kane made), which you have to answer against the clock using MSN search.

The winner gets £500 of vouchers, so it's worth the effort.

A very compelling way of promoting MSN.

Friday, April 08, 2005

adidas 35s Treasure Hunt

All traces to this event, held on 1st April, have now been removed from the adidas site, but there is still a summary of it here.

5 cites (London, Berlin, New York, LA, Hong Kong), with 50 golden ticket given away in total to people following clues, taking photos, and redeeming them at the adidas originals shop by answering a 35s-related question.

One nice touch was that the maps had no street names on them - you had to recognise the grid pattern.

Excelleint work - very guerilla!

Monday, April 04, 2005

Search For Doctor Who

The BBC is supporting the new series of Doctor Who with some agressive keyword marketing.

For example, if you search on Google for the co-star Billie Piper you find a paid link to the official BBC Doctor Who site

The BBC has also built a spoof site to support the show, which was featured on screen in the first episode -

Searches on Doctor Who, Rose Tyler (Billie's character's name), Tardis, and Dalek show paid listings for the site.

However they are now being challenged by a commercial site, which takes it's name from the fictional owner of the whoisdoctorwho site, and is selling merchandise. The words that he's buying include Christopher Eccleston, and Doctor Who (again).


A site showing the search results from Yahoo and Google (.com only) side by side.

Very good idea and - while I'm not an expert on these things - probably pretty easy to do.

Can Yahoo and Google make them take it down? It does infringe both copyrights.
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