Thursday, May 25, 2006

Nike Football Chain

Another part of the Joga Benito campaign.

Starts off with Ronaldinho... then users have created their own videos showing their ball skills, before passing the ball on, out of screen right.

So far only 105 players from 26 countries, and 9mins 11 seconds, but it will grow.

Watch it here

Wednesday, May 24, 2006

FatBoySlim Competition on MySpace

There's a new FatBoySilm single, That Old Pair of Jeans, with a video featuring some amazing juggling from Chris Bliss.

On FBS's MySpace page they're promoting the video with a competition to make another juggling video to go with the single. Very nice idea, because too may of these competitions only focus on skills like editing, rather than actual manual dexterity. Will be interesting to see the results.

Tuesday, May 23, 2006

Superman Returns Trailers - Compare and Contrast

Earlier this week the fourth Superman Returns trailer was shown on TV in the US.

Unlike The Da Vinci Code, (or even RV) where trailers show different characters or segments of the film, barring the initial teaser these are all variations on a theme.

Compare and contrast:


2nd Trailer

3rd Trailer

4th Trailer

(They take a while to load, by the way - be patient)

Monday, May 22, 2006

iDont - Anti iPod Campaign


I saw a poster for this on the tube (London Underground, not YouTube...) last night.

It purports to be a campaign to get people to stop being iSheep - to realise that there are alternatives to the iPod.

What it really is is a site for the Sansa e200 MP3 player, which looks remarkably like a you know what.

Interesting idea, but the site takes an age to load, and doesn't allow deep linking - whichever page you go to you get the same URL.

88Slide - Daily Online Video Quizzes


A great use of the medium. A daily one minute quiz that you play by text or email. Has Director status on YouTube.

Thursday, May 11, 2006

Google Trends - New Tool

See how search trends are changing with this new tool from Google Labs

E.g. how did the volume of searches for "Da Vinci Code" change over the last year?

MINI Viral

New viral for Mini

Still live here

glue London say:

glue London create personalised video viral campaign for MINI.

glue London have created a viral campaign for MINI to tie in with thelaunch of the new MINI Cooper S JCW GP Kit. Using video applicationcombined with a remarkable level of personalised content, the viral hasbeen created to showcase the new model.With tongue firmly in cheek the concept for the viral centres around theidea that men aren't real men anymore due to the rise of themetrosexual.

Users are asked to visit the website where they can nominate friends who may bedemonstrating unmanly characteristics. The unsuspecting friend then receives a personalised email from their friend advising them that'someone wants to ave a little word'. At the website they get a personalvideo message from a character who seems to know a lot about themincluding their job, girlfriend's name and most importantly their worstcrimes against mankind.

They are encouraged to 'sort themselves out' andare encouraged to enjoy the visual feast of the MINI Cooper S JCW GP Kitmodel for inspiration.

Parody of Sony Bravia by Tango


Note the fake controversy Aren't we all a bit tired of this? Can't they just present the ad normally? It stands up on its own.

(Original Sony ad here)

Monday, May 08, 2006

Firefox Flicks - UserGenerated Ads

I know - this is very old, but it's a great example of UserGenerated content as ads.

All managed and hosted by Firefox


Winners here

Wednesday, May 03, 2006

Holland For England

Some kind of crazy viral...

As Gijs in our Dutch offices says "Those guys are dead..."

Edit (8th May) - this is all for Heineken, and there are about ten sites in total including:

Holland for Australia

Holland for USA

& Holland for Germany

Adverlicious - an archive of ads.

Find it at

It's not great - yet. But it'll get better, as more ads are archived. I'm assuming that once on there ads won't get taken down.
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