Wednesday, December 20, 2006

Prediction - the buzzword for 2007 will be Amplification

PREDICTIONS buzzword for 2007 will be amplification

At Isobar we've been working on predictions for digital media in the year ahead. This is one of the most interesting - that Amplification, by which we mean the tapping into of Word of Mouth marketing by brands and increasing the noise around the most interesting stories, will increase. This already happens, for example in a news context with the media coverage of the mobile phone video of the police Tazing a student in the US, but this will become a lot more comm0n in brand communication too.

See this slide and others, and the thinking behind them by clicking through to Lynette Webb's Predictions set in Flickr

Tuesday, December 19, 2006

Matthew, Who Only Texted

This is a short extract from a poem in Chris Addison's new book Cautionary Tales for Grown Ups.

Chris Addison is best known (to me) for his part as Ollie Reeder, the Junior Policy Advisor to Chris Langham's Minister, Hugh Abbot, in the TV comedy The Thick of It. This book is his first, and is an excellent update on Hilaire Belloc's Cautionary Tales for Children from 1907.

Anyway, this one is very relevant to this blog, and here are the first and last verses:

See this chap? He's Matthew Dawling.
Matthew Dawling loves to text.
This he does instead of calling,
Leaving friends and family vexed.
Call it lazy, call it shrewd,
They all call it bloody rude.

Set upon by local yobbos,
Matthew tries to call for 'Hlp!'
Not a chance - nobody near knows
What it means, this vowelless yelp.
Thus he draws his final breath,
Thn thy kick pr Mtt 2 dth.

As I say, this is just the first and last verse - buy the book to read the whole thing, and 23 others.

Tuesday, December 12, 2006

Carsten Holler Slides at Tate Modern

This morning I was lucky enough to be able to go on the Carsten Holler slides (think 5 giant helter skelters) at Tate Modern art gallery. I went on the tallest one, from level 5, and it was really enjoyable. The best time to go is at ten, when it opens; I got my ride within about 5 minutes, but at lunchtime the queues are horrendous. It was also good to see a really broad cross section of people enjoying themselves. One of the quintessential London experiences for 2006.

See the Tate's live webcam of the base of the slides here

(The YouTube film wasn't taken by me - I didn't dare risk my camera on it!)

Wednesday, December 06, 2006

Philips Ambilight Integration on MSN Movies

I have to declare an interest here - this integration with MSN movies was created by my colleagues here at Isobar, working with TribalDDB in Amsterdam. Visitors to the MSN Movies page automatically get to see the HD trailers in Philips Ambilight quality, giving a better picture with less eye strain.

Really well targeted integration!

Update: There's now a similar programme on Yahoo in Europe
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