Thursday, March 01, 2012
Brands' new timelines on Facebook
Facebook is now letting brands have full timelines, like people. Here are some good examples, courtesy of AdAge. The best ones have filled in their past (for people who are interested) and probably done a bit of artful omission.
Jaguar - Sadly not much on the history - nothing before 2008 at the moment - hopefully more to come
Coca Cola - goes back to the 1880s - someone's been very busy
Ford - again the company historians have been working overtime
Old Spice - includes some comical made up stuff about the origins
Tide - includes lots of old ads
Burberry - no mention of Daniella Westbrook...
Manchester United - All the way back to Newton Heath
This also gives an indication of the costs that brands face with Facebook, as well as the benefits. If you are on Facebook you know that Facebook will keep tweaking how the pages work; it's a constantly evolving process, but unlike with your own site, Facebook decide the pace of change.