You can almost compare it to what Old Spice did, although this wasn't through a humourous character, this was the brand having one of the worst days of it's recent history.
Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - email@example.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall