Thursday, November 01, 2012

Halloween campaigns on Twitter & Instagram

This started off as a post about brands marketing around Halloween, but then the only two I could find were brands that used Twitter & Instagram, so I'm focussing on those two.

Top Shop has been holding an Instagram competition called #TrickorTweet - they gave vouchers to their favourite costumes or looks of the day, for example:

See more here

Meanwhile in the US Dunkin' Donuts asked people to dress up their cups - and again post pictures on Instagram (or just on Twitter) with the hashtag #DressDD

See more here

Beyond that I'm a bit disappointed with the activity, given that Halloween now generates more sales in the supermarkets than Valentine's Day, apparently.  There have been some things in Asia according to Campaign and there have been lots of products in the shops in the UK, like McVitie's Jaffa Lemon & Slime bars and Cadbury's Scream Eggs:

There could be lots more creativity though.  Witness what these Americans are doing with the idea of 'Reverse Trick or Treating'...

Any I've missed out on?  Tell me in the comments!

Update - One from AT&T in the US:

Update - Outdoor ads from El Paso in the UK

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