Showing posts with label films. Show all posts
Showing posts with label films. Show all posts

Monday, July 21, 2014

Beyonce teases the Fifty Shades Teaser Trailer



Yesterday Beyonce (or, more likely someone at Team Beyonce) posted a teaser for the first trailer for Fifty Shades of Grey on her Instagram account.

It ends with a version of Crazy in Love, which is the connection, but Beyonce is a great person for the brand to have to promote the film.

In this weekend's FT it was claimed that '£4,000 can change hands for each mention of their product in the [a YouTube star's] video itself (it costs roughly the same for a shout-out on Twitter).'  Goodness knows how much Beyonce costs...

Update - & here is the official trailer - 6m views in 24 hours:



Given that it's not released until Valentine's Day next year I think we've got a lot of marketing to come!

Monday, March 24, 2014

Evian x Spider Man

You have to wonder who has the most to gain - Spider Man in tying with a series of ads that is guaranteed (on past performance) to get >40m views on YouTube, or Evian, in getting the kudos of a link with what will probably be one of the summer's biggest films.



& this is just the teaser...

Update - & here's the full ad:


Monday, February 10, 2014

The LEGO Advert Break for The LEGO Movie

Last night on ITV a special break had all its ads re-made as LEGO films, as a promotion for The LEGO Movie.


The ads were:

British Heart Foundation
Confused.com
BT Boadband
Premier Inn
... & finally a trailer for The LEGO Movie

Incredibly well done!

Thursday, January 16, 2014

Devil Baby Attack for Devil's Due

Very reminiscent of the Telekinetic Coffee Shop, this is also a stunt to promote a horror film, in this case Devil's Due.



21m views in 2 days!

Wednesday, December 18, 2013

Casey Neistat's film for the Walter Mitty movie

Love this:  To help promote the movie The Secret Life of Walter Mitty, the film company gave YouTube star and film maker Casey Neistat $25,000 to make a video on the theme of 'living your dreams'.  But... he just spent the money on going to the Philippines and helping the people in need.



I think it's great, and it's another example of films making promotion videos that aren't just clips of the film - see also this for Carrie.

Full disclosure - 20th Century Fox is one of my agency's clients

Monday, November 25, 2013

The Book Thief 'Trailer' on SoundCloud

A nice piece of work by Fox.  It's audio only, but easily shareable.



There's also a link to a ticket page.

Monday, October 14, 2013

"Time to f**k with some customers"

There's a new Carrie film coming out apparently...



This has had 35m views in 7 days.  Just part of the trend towards using hidden camera TV formats for ads (see also 'red button in Belgian market square' and lots more)

Friday, September 06, 2013

Tuesday, July 16, 2013

Video poster for The Wolverine

Don't think I've seen one as good as this before



At Shepherd's Bush overground station

Tuesday, February 12, 2013

Photo Opportunities

A few months ago I wrote this post about Optimising for Instagram, arguing that brands were starting to produce stunts that deliberately got people to share photos.

This is a classic example - a stunt in Oslo to promote the film A Good Day to Die Hard.

(Full disclosure - Fox is one of the clients of my agency)

This has been spotted on Imgur, and is spreading all over Facebook and other channels.



& here's a version taken at night and posted to Instagram


Update - this is a good one from HotWheels in Brazil


Monday, October 22, 2012

James Bond ads by Skyfall Sponsors

A new James Bond film is always a huge event, especially in the UK, and part of the strategy in the marketing is to get the official partners to help promote the film.  They do lots of promotion of their own as well of course, for example this game to see if you're fit to be a secret agent, but here are examples of the ads and initiatives from Skyfall's partners:

Coke Zero

Unlock the 007 in you:



Very cleverly followed up a few weeks later by this real life stunt:



Coke Zero are also using Aurasma to encourage people to buy drinks in the cinemas.  If you buy a Coke Zero in a special cup in a Vue cinema you can scan it with your phone using the Aurasma app and 'wait for the magic to happen'



Heineken

A special commercial, with clips from the film.



...Which is linked to this Facebook Game


Omega

A short ad for the official Skyfall Seamaster watch



Honda

Nothing yet, but they did supply the motorbikes in the film

Sony

This ad for all of the Sony technology that Bond uses, including a Vaio and the Xperia T



(What's the deal with that?  Why are Q Branch giving him an Xperia T?  Are the spending cuts that bad?  It's probably less plausible than when he had an invisible car in Die Another Day)

Also, Sony pulled this stunt at a screening in Sweden.  Very clever!




Any things I've missed?  Please add any other tips in the comments!

Wednesday, July 04, 2012

Mobile to web shooting game on YouTube for The Amazing Spider-Man

This is a fun game to promote the new Spider-Man film, and as far as I know the first time a certain sort of technology has been used.


On the YouTube homepage today there’s a Spider-man game

Wait for the game to load in the banner, then scan the QR code to load it on your mobile.


When it’s loaded (which can take a while) use your smartphone to shoot spider webs at figures in the banner.



Neat idea (see another version here – Frisbee Rush) but a bit clunky sadly.

(Although it may just be that I'm terrible at gaming)

Design and drive a Dark Knight Tumbler

Confusingly this is Tumbler, not Tumblr.  Tumbler is the car in the Dark Knight films, and to promote the new one there is this excellent site that lets you design your own, and then drive it around a disused warehouse.


A few years ago it would have stopped at the design stage - letting you drive your creation is something very new, I think.




I'd love to know if there are any Easter Eggs in the game, or any cheats - can you get out of the room, for example?



Play here; drive BatTron here

Friday, June 29, 2012

The Random Adventures of Brandon Generator

The Random Adventures of Brandon Generator is an online story cum game cum comic cum interactive experience, created by Edgar Wright and paid for by Microsoft to promote Internet Explorer.



You can see it here, but what is most interesting is that it took over all (I think) of the ad breaks for Joe Cornish's Attack The Block on Channel 4 at the weekend.

That's a really good example of media creativity - put a film within a film - but make sure that it's related. Fan's of Joe's work are likely to be fans of Edgar's too.

Full story here

Friday, June 15, 2012

Madagascar 3 YouTube Takeover

These keep getting better.  This YouTube video (which won't do the magic embedded) turns into a game and all sorts of fun.









see it in full here

Monday, April 30, 2012

Stardoll celebrity tutorials

This is (possibly) the new Lauren Luke:  A Stardoll user posting videos on YouTube showing how to make Stardoll characters that look like celebrities:



Lots more to see on her YouTube channel.  & here's a different user doing a Katie Perry one

Also, Stardoll were all over Hunger Games, which surprised me a bit, but I guess it's perfect for the older end of the target market.

Marvel Avengers Assemble - Live Outdoor Mural

This is a very nice bit of work done for one of our clients for the new Marvel film Avengers Assemble.


Watch live streaming video from assemblelive at livestream.com

A poster site in London was taken over, and two artists added characters from the film based on tweeted votes, with the whole thing streamed.  It's a shame it rained so much, but this is excellent - content created around a theme.

Friday, March 23, 2012

The Prometheus TED Talk

This is excellent - to promote the film Prometheus they made a fake TED talk from the year 2023 in which the character Peter Weyland speaks about technology.



Really innovative, really clever, and a great way of getting the attention of all the TED heads around the world!

Background here

PS - I'd love to know how much they paid for this!

Thursday, March 22, 2012

Dragon Tattoo on DVD

I love this story about the American DVD release of the remake of The Girl With The Dragon Tattoo.


The DVD has deliberately been made to look like it's a burned pirate DVD, in honour of the main character being a hacker.  But some people are confused:

"They've pitched such a fit that Redbox has had to post a clarifying message on its site: "The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD.""

Thursday, February 23, 2012

Abraham Lincoln - What I Actually Do

A neat bit of work by Fox (a client) in the US, to promote the new film Abraham Lincoln:  Vampire Hunter



They turned this round pretty quickly after noticing the 'What I Actually Do' pictures flying around the web last week.



Very clever, and totally in tune with my 'Hijacks' trend.
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