Showing posts with label virals. Show all posts
Showing posts with label virals. Show all posts

Thursday, August 20, 2015

'Americans Watch Father Ted for the First Time'



Apparently BuzzFeed produces about 75 video clips a week.  It's clearly a bit of a scattergun approach, but it means that they produce things that will resonate with lots of different people in different ways, and also that they understand that with content there is a point of diminishing marginal returns in production cost.

(Diminishing marginal returns is an economics phrase that essentially means that after a certain point the amount by which you enjoy something, or something gets better, starts to decline at a certain point.  My economics teacher at school taught it by telling us to imagine eating chocolate bars - first one great, second one great, 3rd one great, 4th one - good, 5th one - you're starting to get a bit sick of eating chocolate, and so on)

It looks like BuzzFeed made this video pretty cheaply.  3 couples, one laptop, one camera, no script, some clips of the show probably free under 'fair usage' rules, and a bit of editing.  They could have used multiple cameras, a nicer set and so on, but it wouldn't have made it a great deal better.  The idea was great, it was well presented, didn't last too long, and has had over 600,000 views in a couple of days.  They just did it and got it out there.

They can also replicate it very cheaply with Mrs Brown's Boys, Only Fools & Horses, One Foot In The Grave, Phoenix Nights, Dick Emery...  (They've actually done one for Geordie Shore...)  Or show Brits lots of shows that didn't make it over here on a large channel.

(In fact they now have 114 videos called For the First Time including Moms Play Minecraft For The First Time, and Indians Try Baseball For The First Time)

I think BuzzFeed are going to do quite well at this whole viral video thing.

Monday, April 13, 2015

Marketing with Giphy & Facebook Messenger

Giphy is one of the apps that is now integrated into Facebook Messenger.

Giphy is, as the name suggests, a search engine for gifs, and has pretty much anything you can imagine from pics of places and celebrities, to brands.

The integration with Facebook Messenger makes it easy to add these to your conversation to amuse or annoy your friends.

Fox has put lots of Game of Thrones gifs on Giphy to promote the new series.  If you search for #CatchDrogon (not a typo - Drogon is the name of a dragon) on Giphy you see pictures like this:


Which you can share in Messenger like this:


Thursday, March 26, 2015

Lidl's #Zayn Tweet


Love this - on a day when so many unimaginative people were making jokes about Zayn Malik joining Top Gear (& Jeremy Clarkson joining One Direction), Lidl tweeted this.



Genuinely funny, and if you read the small print they're actually going to do it - they are agile enough to be able to have a marketing idea and then change the price of an item in-store across all their branches.

(& lets people know that you can get Easter Eggs in Lidl for 99p)

Wednesday, March 18, 2015

Hot Dudes on Instagram

I suppose it's only natural on a service which is skewed towards women (see recent Pew stats for the US here), but there are suddenly lots of 'Hot Dudes' accounts getting lots of followers on Instagram -

For example...

Hot Dudes Reading - 465,000 followers since February


Men & Coffee - 140,000 followers since November 2014



Hot Dudes with Dogs - 56,000 since early March


It's fun (& potentially lucrative) to imagine what will come next.  It's also interesting that a couple of years ago these would have been Tumblrs.  (But just to prove that Tumblr's not dead, here's Tinder Guys With Tigers, and Guys Holding Fish on Tinder)

(Yes, I'm well aware that there are *lots* of quite dodgy accounts aimed at men on Instagram)

Wednesday, March 04, 2015

Stock Photos with Vince Vaughn and others for Unfinished Business


This is inspired!  To promote the film Unfinished Business, Fox has partnered with Getty's iStock photo library to produce some stock photos, featuring the cast.


Four pics will be released each week, for one week only, free for any one to use for editorial purposes (but you need to create and iStock account to get them without the watermark)


Pretty much guaranteed to go viral too, just as these 'stock photo' tumblrs have shown.

Very creative!

Tuesday, February 03, 2015

McDonald's Super Bowl Twitter Stunt

McDonalds seem to have won the Super Bowl on Twitter this year with a classic 'why didn't I think of that?' stunt -

Their Super Bowl ad used the theme 'Lovin' - showing people paying in-store with making a loving gesture ('The price is that you call your mom and say you love her')



What they did next was brilliant:

They tweeted during each ad break, letting people win the other Super Bowl brands' products by RT-ing their tweets - a Mercedes, a Victoria's Secret gift card, a wheelbarrow full of Doritos...






Not all of the products were given away in such a literal way - the tweet for the 50 Shades of Grey trailer for example was a ride in a helicopter (rather than a BDSM session)

(UK readers will recognise that this is something that has been done on Ant & Dec's Saturday Night Takeaway - game show contestants win all the products in a TV ad break)

Given the engagement and plaudits McDonalds has received for this I'm sure they'll do it again - maybe it will become a new Super bowl tradition?

Full story here  (& it seems that McDonalds had 1.2m RTs over the course of the night)

In other McDonalds news, they've been auctioning a small number of bottles of Big Mac Sauce in Australia for charity - and bids have reached over £10,000

Tuesday, January 06, 2015

Buzzfeed's 'Dear Kitten' Video Ad for Friskies

One of my 10 Trends for this year (now at 30,000 views on Slideshare) was the rise of new news organisations, and probably the most powerful of these is Buzzfeed.

Everyone thinks of lists and fun stuff with Buzzfeed, but did you know that they're also making video ads for clients, using their editorial skills to make engaging films that people will want to share (& potentially cutting out agencies).

Here's one example - a film for Friskies that has had nearly 20m views in 6 months:



A follow up, 'Regarding The Dog' has had nearly 10m

Other examples (with admittedly fewer views):

JC Penney - 'Women reveal the truth about growing up'

Nestle - Life-changing baking tricks everyone can do

Luvs Daipers - Tips & tricks for travelling with your baby

Hasbro - How to win at Scrabble

Tuesday, August 05, 2014

Chipotle's #BurritoWatch Mystery Site of The Day Promo



Chipotle has a promotion happing in the UK where they will give away 2,000 burritos a day for the next 7 days.

Each day they will release a mystery website and the first 2,000 to get there will get a voucher (presumably in exchange for an email address).

Today's first site is given above.  You can slow down YouTube by using the 'cog' icon on the lower bar - but even so it's pretty hard!

Full details of the promo here

Day 2 - an Instagram video



Day 3



Day 4



Day 5



& then...

Day 6



Day 7



Wednesday, June 25, 2014

Brands' 'Louis Suarez' Tweets

Lots of brands posted humourous tweets after Louis Suarez' apparent 'biting' incident in yesterdays World Cup match between Uraguay and Italy.

Including:

Translation: 'Hi, Luis Suarez, if you are still hungry, come take a bite out of a Big Mac'


&


&


&


& even


Lots more here


Tuesday, April 29, 2014

Three charities who hijacked the #tubestrike hashtag for good

(Title of the blog post updated to reflect the three charities - when it was originally written, only Macmillan had produced a tweet)

Excellent!


The picture now comes up as a top image when you search for #tubestrike

Link

Update - Save The Children have also done this (presumably inspired by Macmillan)


Update - Leonard Cheshire did this on the second day of the strike


Monday, April 28, 2014

Write Pharrell Williams's 'Social Book' with Bic & Tipp-Ex


Tipp-Ex is back with another clever social media campaign.  Introduced by The Hunter & The Bear from  their two earlier campaigns in 2010 and 2012, this time to task is to write Pharrell's book - or rather correctly guess all of the missing words in the book.  See it here

If you guess a word then your name will go into the credits when the book is published.


The first sentence is 'I'm so [blank] I get to make music my career'

You'd think the missing word would be 'happy' wouldn't you?  Well it's not (& it's not that easy)

I do question the benefit that these things bring to Tipp-Ex, but it seems that they're willing to re-commission new ideas.

Monday, January 27, 2014

Wren Kitchens on YouTube

This is some crazy kind of genius... and it's had 3 million views in a year, with no ad budget (I suspect)...



Although on second thoughts I saw it as a pre-roll...

Wren Living

Tuesday, August 13, 2013

How videos go viral on Twitter

There's a good piece on the Twitter blog about how 3 videos went viral on their site.

The three they look at are Ryan Gosling Won't Eat His Cereal, NASA's Space Oddity, and Bodyform's Real Beauty Sketches.



I think 'Ryan Gosling is the most interesting, because it was on Vine, and so will have been almost entirely spread by Twitter.  It's interesting that it was seeded out to two very popular accounts Best Vines Ever and Vine Loops, and then people re-shared from them - see a video of the spread below:



At the end of the post they produce these 4 conclusions:

"1. Twitter users love video
Tweets containing video have strong engagement rates, with 42% likely to retweet, reply, or mention brand Tweets that contain a fun or interesting video.

2. Videos are easily shareable
Videos integrate seamlessly into a Tweet, and every Tweet is instantly shareable. Make sure you devise a hashtag to organise the conversations around the video campaign and messages.

3. Promoted products amplify your reach
Use Promoted Tweets and Trends to help surface and amplify your message. Combine with interest and keyword targeting to hit the right audience.

4. Get creative with Vine
Vine lets you create six-second looping videos that are instantly shareable on Twitter. And if you really love it you can Re-vine!"

See also these two posts on how things happen on Twitter - momentary massive trends on Jan Moir & Jessie J

Friday, March 15, 2013

Pringles - Fan Vs. Flavour

A great campaign for Pringles from my colleagues at glue Isobar - over several weeks 'Fan' takes on the 'Flavours' -

It looks like they had lots of fun making the films, including...

Sour Cream & Onion


Roast Chicken & Herb



Nicely capitalising on the success of Man vs. Food, surely one of the most influential TV shows of recent times!

'No real food produce was wasted in the making of these videos'

See more here on the Facebook page

Tuesday, December 18, 2012

How far would you go for Delites..?

This is a follow up to this vending machine stunt that I featured back in July.  Back then people were just asked to do silly things; now Delites has upped the ante and put a great big hamster wheel in a mall.



I guess you'd have some problems doing this in the UK (& especially in the US) but it looks like fun until they start to go too fast!

Wednesday, November 28, 2012

1 Share, 1 Condom


1Share1Condom is a great new initiative from Durex for World Aids Day.  Ever time a message from the page is shared through Twitter, Facebook or RenRen (a nice addition) Durex donate a condom to the developing world, up to a target of 2,500,000.

There are different language options - English, German, French, Italian, Spanish and Chinese, and it all works very smoothly.



Well done everyone!

Help meet the target here.

Friday, November 16, 2012

Overly Attached... to Samsung

In the same week that EE re-made 'Fenton', Samsung have taken another 'natural' YouTube hit and turned it into an ad.  It's a bit odd in that I thought Laina was promoting the benefits of a phone over a computer, but no, the payoff is a bit different.



(The comments are hilarious)

& this is the original, which was an entry to a Justin Bieber contest.  She was also used in a Mitt Romney meme.



Imagine how much Psy could get if he wanted to do a Gangnam ad.

Thursday, August 23, 2012

Ballantine's tshirtOS

Ballantine's have produced tshirtOS - the world's first T-shirt with an operating system.  It's very fun, and the video shows the sorts of scrapes you can get into wearing it.

"The film puts tshirtOS to the test in London, showcasing what can happen when best friends Sonny and Oliver take it out for a night on the town. See who tshirtOS talks to, the dark alleys it leads them down and the dance moves it inspires. Will the tshirtOS 1024 LED screen blend in with the crowd at a Roy Lichtenstein themed party?"



Where can you get one?  Register here

Friday, July 20, 2012

Yahoo! responds quickly to #DearMarissaMayer

Earlier this week Marissa Mayer was announced as the new head of Yahoo!, taking her away from her position at Google.  In the days after she's had lots of unsolicited advice from the great and the good, but one of the most common questions from internet users as a whole was whether she could do something about Flickr, for example this comment on MetaFilter

"Is she going to fix Flickr? That's the only part of Yahoo that I even know exists without having to look it up. I keep a ton of pictures and videos there, and I would love it if Flickr could thrive."

One user set up this page, DearMarissaMayer.com, essentially asking the same thing, with sharing buttons, and a hashtag reading #dearmarissamayer



So far the page has had nearly 23,000 tweets, and 12,000 Likes.

And...  It's worked.  Flickr now has this page, Flickr.com/DearInternet, acknowledging the request, with the hashtag #dearinternet and hiring people to work at Flickr.



Well done Marissa Mayer!  Now - what should be the next suggestion on DearMarissaMayer.com?

Thursday, June 21, 2012

Jordan Knight sings the Old Navy Catalogue

This is like something out of a Spitting Image sketch, but it also works surprisingly well, and has 'virla hit' written all over it:  Jordan Knight from New Kids on The Block sings the Old Navy Catalogue.



Facebook page here

You can even download a megamix.

PS - an example of Spitting Image doing a similar gag:



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